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Client Raicol Crystals Ltd.
Type Electronics Manufacturing
Platform Website


Raicol Crystals Ltd. specializes in the manufacture of high-quality nonlinear optical crystals and electro-optic devices. Their site boasts a state-of-the-art, brand-new manufacturing facility, equipped with the latest technologies - proprietary growth systems, cutting equipment, polishing machines, X-ray measurement systems, clean rooms, an optical shop and a coating facility. Their crystals are used in various industries such as: communications, medical, military, industrial lasers, aviation, and more.


The Challenge

The website is for B2B customers of laser and photonic applications. The company's site aims to increase brand awareness and generate leads. The site approaches researchers, engineers, and procurement personnel in a wide range of laser applications and is aiming to provide them with technical information about their products, and a way to purchase them. Another challenge is the fact that many other companies around the world sell similar products, which makes it hard to stand out.

The Solution

We've crafted Raicol's brand-new website to spread the word about their exceptional quality and specialized expertise, aiming to reach a wider audience. Our goal is to showcase Raicol as a leading provider in the field. We've designed each product page with simplicity in mind, ensuring that even those unfamiliar with the technology can grasp its purpose effortlessly. Moreover, we've streamlined the user experience by incorporating clear prompts throughout the site, making it easy for visitors to reach out with questions or make purchases.

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