HelloCity, a video-first platform that brings Miami to life. Think Yelp, TripAdvisor, and TimeOut combined in a TikTok-style format. HelloCity makes exploring the city effortless with short, engaging videos, smart search, and an all-in-one experience to discover, review, and book the best restaurants, events, and attractions. Perfect for families, culture lovers, and foodies—HelloCity is your go-to for curated Miami adventures.
The main challenges in designing this type of app lie in balancing simplicity with functionality, ensuring that users can effortlessly navigate a rich, video-first experience without feeling overwhelmed. Prioritizing features like video discovery, reviews, ratings, and bookings requires careful hierarchy and seamless integration into a cohesive interface. Encouraging user adoption and motivating content creation adds another layer of complexity. Additionally, designing for scalability and adaptability across diverse city contexts means creating a flexible yet consistent design system that caters to a wide range of user needs and behaviors.
We designed HelloCity as an intuitive, user-centered platform that combines simplicity with engaging functionality to address key challenges. A streamlined interface prioritizes video discovery while seamlessly integrating essential features like reviews, ratings, and bookings, ensuring effortless navigation. To drive user adoption and motivate content creation, we incorporated social sharing tools that reward active participation. Our flexible design system adapts across diverse city contexts, maintaining consistency while meeting various user needs. By focusing on visual storytelling, smart search, and personalized content, HelloCity fosters a vibrant community of explorers and contributors, making it both scalable and enjoyable.
