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Tasty & Healthy

Client Shaare Zedek Medical Center
Type Health, Food
Platform Website

Overview

Tasty & Healthy is a unique recipe website designed to help individuals with dietary restrictions enjoy delicious, gut-friendly meals. Based on the research of Professor Dan Turner and his team from the Pediatric Gastroenterology and Nutrition department at the Shaare Zedek Medical Center, the website provides scientifically-backed recipes that cater to people with lactose intolerance, coeliac disease, Crohn’s disease, ulcerative colitis, and irritable bowel syndrome. The website offers a diverse collection of flavorful and easy-to-follow recipes by Chef Omer Miller and a reliable resource for maintaining digestive wellness without compromising on taste.

Services

The Challenge

The biggest challenge was creating a seamless and engaging digital experience for users with specific dietary needs. The website had to strike a delicate balance between being a rich informational resource and an inviting, easy-to-navigate recipe hub. Key challenges included intuitively organizing complex nutritional guidelines, ensuring accessibility for a diverse audience, and providing a user-friendly recipe browsing experience that accommodated different dietary restrictions without overwhelming users.

The Solution

To overcome these challenges, we designed a clean, structured, and visually engaging website that simplifies the journey from dietary education to practical cooking. We developed an intuitive navigation system that allows users to filter recipes based on their specific nutrition phase and dietary needs. Clear labels and structured meal categories make it easy for visitors to find relevant content. Additionally, we focused on creating a welcoming and positive experience, with appealing food imagery, easy-to-read content, and a responsive design optimized for all devices. The result is a user-friendly website that empowers individuals to embrace a healthy lifestyle with confidence and enjoyment.

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