Flycatcher Toys develops innovative, award-winning toys that combine technology, creativity, and experiential learning. Each product combines values of education, emotional development, movement, and innovation, turning every game into a meaningful learning opportunity. The brand's target audience includes young parents looking for educational value in toys, family members like grandparents or uncles and aunts looking for smart gifts, and educators who believe in the power of play as a learning tool.
As Flycatcher expanded with prominent products like smART Sketcher®, TapTap®, and the Smarty™ series, the branding language became less uniform and clear. The differences between the sub-products created confusion among customers, and weakened the brand’s presence and credibility. In a competitive market saturated with dropshippers offering low-quality products, sharp and clear differentiation was required. Furthermore, one of the main weaknesses was a lack of clarity regarding the brand’s identity as a leading and smart manufacturer: Flycatcher develops its own products, through an in-depth process that includes research, product design, and even the development of dedicated apps – but this message was not communicated clearly enough at digital touchpoints.
We created a renewed and precise brand language that unites all product lines under one clear, modern and trust-inspiring identity. We emphasized Flycatcher’s uniqueness as a manufacturing brand – one that thinks, researches, develops and designs its own products and the digital experience around them, and not just “just another toy store”. We designed a new website that connects the brand’s values – innovation, safety, learning and fun – with a smart and inviting user experience, speaking in a contemporary language for Millennial and Gen Z parents, and expressing the quality of the products, the thinking behind them, and the added value they provide to children and parents alike.
